You can do anything, but not everything

You can do anything but not everything.

If you could do everything you’d never have to choose.

You could do it all.

Or none of it.

But what would be the point? Without choice there is no meaning.

And where would the fun be in that?

Luckily for you, time is finite. So you might as well face your finitude.

Nothing is a priority if everything is.

Getting clear on what is most important to you, or your organisation, is essential if you’re to avoid mission drift and burnout.

Shared goals or objectives focus individual effort, unite different teams and amplify collective endeavour (as long as everyone is involved in the goal-setting process).

They need to be tangible, ambitious and compelling.

They are the purpose of trusting, effortful, accountable teamwork.

They are the cornerstone of effective time management.

After all, how do you know what to say NO unless you know what you’re saying YES to?

Under promise and over deliver.

Ambitious idealism is often our greatest strength.

But we need to balance that with pragmatic realism.

“Avoid distractions of alternative choice that stem from a fantasy future of possibility rather than a real present of practicality.”

You can do a lot. That’s productivity.

You can do things quickly. That’s efficiency.

But great companies realise their intentions.

That’s effectivity.

Rediscover the lost art of being effective.

From anything, select something, not everything.

And do that something well.

Accept, then excel.

What is your organisation going to excel at this year?

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Begin with the end in mind.

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